Loyalty schemes are a great way for companies to engage with their customer base and offer a compelling reason for them to purchase more of their products and services. Let’s take a look at some of the best loyalty schemes in the UK right now.
Best loyalty schemes in the UK
Supermarket loyalty schemes
The biggest supermarkets in the UK all have their own loyalty schemes, and they offer some great benefits. Tesco’s Clubcard, for example, gives you 1 point for every £4 you spend in-store, and you can exchange your points for money off your shopping bill or for vouchers to use at certain restaurants or hotels.
Sainsbury’s Nectar Card can also be used in Argos and Esso fuel stations and points can be exchanged for money off your shopping bill, or to buy gift cards or other products.
The Co-op’s membership card offers shoppers 5% off their shopping bill, as well as other benefits such as discounts on cinema tickets and holidays.
Morrisons More offers 1 point for every £1 spent in-store, and shoppers can exchange points for money off their shopping bill or for vouchers to use at certain restaurants or hotels.
If you shop at Waitrose, then the myWaitrose loyalty card gives you 10% off your shopping bill when you shop in-store, as well as other benefits such as product samples and invitations to special event days.
Lidl Plus offers 3 points for every £1 you spend in-store, with an extra 50 points when you first sign up. You can then exchange your points for money off your shopping bill or vouchers to use at certain restaurants or hotels.
With the Marks & Spencer Sparks Card, you can use your points to get money off your shopping bill or to buy gift cards. You also get exclusive access to special offers and discounts.
The Asda George Card enables you to exchange points for money off your shopping bill or for vouchers to use at certain restaurants or hotels.
Health and beauty loyalty schemes
Following the successful launch of the Boots Advantage card in 1997, many other retailers in the sector have followed suit with their own loyalty schemes.
Superdrug’s Health & Beautycard also gives you 10% off your shopping bill, as well as other benefits such as a free birthday gift and points for every £1 you spend. The Body Shop – Love Your Body Club offers 10% off your shopping bill, plus exclusive access to products before they go on sale and points for every £1 you spend. Holland & Barrett Rewards For Life also gives you 10% off your shopping bill and points for every £1 you spend.
Restaurant and fast-food loyalty schemes
A number of fast-food chains offer loyalty schemes, although these are mainly app-based. The KFC Colonel’s Club offers 5 points for every £1 you spend in-store, while the McDonald’s App gives you 100 points when you sign up and then 10 points for every £1 you spend. Burger King also has its own app, which offers 20% off your first order and 1 point for every £5 spent.
If you love Subway, then the Subcard loyalty card is definitely worth signing up to. You get 11 tokens just by signing up, plus 3 tokens every time you spend £5 or more in store. You can also get a free upgrade to an 8” sub when you buy a 6”, and you get double points on your birthday. Finally, the Nando’s Card offers 10% off your bill and 1 point for every £1 you spend.
Coffee loyalty schemes
The 3 most popular coffee outlets, Starbucks, Costa and Caffè Nero all offer loyalty schemes. The Starbucks Card can be used to pay for purchases at Starbucks stores with users collecting stars, which can then be redeemed for free food and drinks. The Costa Coffee Club card can also be used to collect points every time it is used. These points can then be exchanged for free food and drink. Caffè Nero’s loyalty card meanwhile offers customers free frothy drinks, cakes, flowers and other gifts on their birthday, as well as a free coffee after every 12 purchases.
Fuel loyalty schemes
The following are some loyalty schemes that motorists can use to earn rewards every time they fill up their tank. BP’s BPme Rewards, Texaco Star Rewards and Shell’s Go+ schemes offer points that can be redeemed for money off future fuel purchases or vouchers.
DIY loyalty schemes
B&Q, Wickes and Toolstation all offer rewards for DIY enthusiasts.
The B&Q Club card gives customers access to exclusive discounts and deals. Customers can also receive points on their purchases, which they can then redeem for vouchers. Wickes Trade Pro card also offers customers exclusive deals and promotions as well as discounts for bulk buying items. Toolstation’s Customer Card gives customers 100 points for every £1 spent. These points can be redeemed against future purchases.
Fashion loyalty schemes
TK Maxx, Monsoon and Accessorize all offer a loyalty card scheme that allows customers to collect points that can be exchanged for money off future purchases. H&M’s membership card meanwhile, also allows the customer to purchase clothes at reduced prices.
How to create your own loyalty scheme
Most of our favourite places to spend money offer rewards to their customers, so why not follow them? Setting up a loyalty scheme for your business couldn’t be easier with Perx rewards.
Simply book a demo of our platform today and we’ll show you how: firstname.lastname@example.org. For more information about the best loyalty schemes in the UK as seen above, don’t hesitate to get in touch.